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The Benefits of Cleansing Your Skin

Regular facial cleansing is an important factor in helping the skin maintain a proper pH level enabling sufficient water and product retention for proper skin hydration. If we don’t use the right cleanser the rest of the products we apply may not work to the best of their ability, compromising product absorption and penetration to the deeper dermal layers of the skin.   We all know that dehydrated skin looks and feels rough and can create an image of wrinkled and prematurely aged skin (something that most women would not want to be known for).  Choosing the incorrect cleanser for your skin type can be damaging, especially in the long term. 

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